Confidential
Visibility Is the Bottleneck
Live data: Oct 2024 – Mar 2025 (5 months)
Post-click performance is stable (15.98% CVR).
Inventory is constrained by 9% visibility.
Decision: Approve a 30-day mobile visibility correction (density reduction only).
The 30-day test determines whether visibility is achievable. The model determines whether it is worth pursuing.
Scoped. Reversible. Mobile-only. See implementation doc for exact changes.
Confidential
Revenue Scales With Visibility
CTR held constant per column. Visibility correction is the only variable.
Both scenarios assume current CPC and CVR.
Confidential
14-Day Mobile Validation
What Changes
  • Remove hero image
  • Remove redundant brand row
  • Mobile only
  • No placement changes
  • No monetization logic changes
Measurement
Baseline: 0.09 impressions per view (9% visibility). Read at Day 14.
  • Impressions per view
  • RPM
Outcome
Visibility lift at Day 14 → proceed to compact refinement.
No lift → revert.